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The click charge is the heart of LEP economics — flat per impression, coverage-blind. Here's how it works and how to estimate against it.
Not all digital presses cost the same way. Here are the three cost mechanisms an estimator has to keep straight — and why they route jobs differently.
A digital press pays back on the jobs it wins from flexo. Here's how the crossover feeds a payback argument you can actually defend.
Plot both curves and the routing decision becomes obvious. Here's why each curve has the shape it does and how to read the crossing point.
UV flexo and UV inkjet look similar in the finished label but price on completely different mechanisms. Here's the comparison.
Quality is where the flexo-vs-digital debate gets emotional. Here's what really differs on press, told straight.
Press routing shouldn't be a habit. Here's a decision frame that turns 'which press?' into a number you can defend.